Built by Temple Buell for Publix Theatres in 1930, the Paramount Theatre instantly
surpassed the standards set by the dozens of theatres that lined the streets of
Denver. It is the only local theatre of its generation to maintain its original
dignity and glamour. This significance is not only an excellent illustration of
Art Deco design and craftsmanship, but is a tribute to an architect who made considerable
contributions to the Denver region. It’s also a unique reflection of a broad social
and cultural phenomenon that prevailed in the early decades of the 20th century
in Denver and the entire nation.
By the mid-1920s, movie houses had become America’s primary social gathering
places and amusement centers. The “theatres for the common man” entertained
millions in the ’20s as much for their own fantastic splendor as for the fantasies
presented on their stages and screens. The Paramount Theatre was no exception. On
Aug. 29, 1930, an estimated crowd of 20,000 gathered in the streets of Denver to
celebrate the Grand Opening showing of “Let’s Go Native,” rivaling
the attendance and excitement previously generated only by Hollywood premieres.
The rave reviews and widespread public awe immediately established the Paramount
Theatre as the foremost movie house in Denver.
The glamorous atmosphere was, and is, heightened by the original architectural and
design elements. Buell built several important buildings in the region and is credited
for founding the “Western style” of architecture. Despite his many successes,
Buell claimed the Paramount as the finest example of his work.
The theatre is an unrivaled testament to Art Deco design and the craftsmanship of
the era. The facade, with pre-cast concrete blocks enhanced by glazed terra cotta
moldings, offers a striking contrast to the rusticated stone of surrounding buildings.
It also reflects a popular design device of the period: Terra cotta decorative elements
create the illusion of extra height for the three-story building. The ornate details
above the windows and on the sills showcase a recurrent interior motif of rosettes,
leaves, feathers and fiddle-head ferns. Green-tinged black marble at the street
level and above each window give contrast and more drama to the exterior elements.
The interior represents an excellent example of “Zig Zag Art Deco” design,
the fanciful and ornamental architectural expression popularized in the Jazz Age.
The building was also equipped with luxuries consistent with the golden age of film,
such as a splendidly ornamented lobby, indirect lighting, a vaulted sunburst ceiling,
cut-glass chandeliers, Egyptian lights, Italian marble and a neon marquee. Exotic
and flamboyant decoration – Aztec figures, fern, floral and leaf motifs, sun
rays and the ziggurat form – are consistent inside and outside the building,
and are repeated in many minute details including stair railings and radiator grilles.
The colorful and dramatic false gold leafing, as well as copper and bronzing in
the auditorium, frame silk murals created by renowned artist Vincent Mondo. The
murals beautifully depict classic Commedia Dell’arte figures such as Herlequin,
Pierrot, Columbine and Pierrette, among others, and were heralded by the Rocky Mountain
News as the first silk murals in the Denver area. Similar Commedia Dell’arte
murals by Mondo were later repeated in various Publix Theatres across the nation,
as the Paramount’s interior served as a model for at least three other theaters.
Originally designed for the silent movies of the time, the Paramount houses a one-of-a-kind
Wurlitzer twin-console organ, designed to produce varied sound effects in accompaniment
with the picture show. More than 1,600 pipes generate sounds of orchestral and percussion
instruments as well as special effects, such as train whistles, horses’ hooves and
pounding surf. The organ remains one of the largest ever installed in the Rocky
Mountain region and is joined by its sister in New York City’s Radio City Music
Hall as one of only two remaining in the United States.
The Paramount Theatre was listed on the National Register of Historic Places in
1980 and was declared a historic landmark by the City of Denver in 1988. Today,
the historic Paramount Theatre remains a vibrant, multi-event facility where Denver’s
residents and visitors enjoy a wide variety of entertainment options each year.
From rock concerts to dance performances, comedy to lectures, and movies to the
Wurlitzer organ performances, the historic Paramount Theatre remains a top choice
in Denver’s entertainment scene.
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